Values & Philosophy
The RE/MAX philosophy says: the success of the individual helps drive
the success of all others. In offering both Broker/Owners and Sales
Associates the independence and the support to grow professionally and
perform at the highest levels, RE/MAX has become the unrivalled leader
and is the industry’s best franchise buy. Moreover, as we continue to
grow, each year we attract more qualified people to our network.
The basic idea Dave and Gail Liniger started is still the vision
pursued by RE/MAX all across the globe: “Improve the working environment
and the income potential of Sales Associates as well as their
professional service level – and their chances of success will also
increase.” This always keeps the end-consumer in focus and is known as
the “RE/MAX Culture of Professionalism”.
This environment of a professional culture is the best premise for
realizing the RE/MAX concept of “being in business for yourself, but not
by yourself” in which everyone has their own part to focus on and be
successful in: Regional Directors guide Broker/Owners in recruiting,
retaining and supporting Sales Associates. Broker/Owners motivate their
Sales Associates and provide them with support for any real estate
The “Everybody Wins” strategy both closes the winning circle and
opens the door to constant growth, from which everyone benefits. In an
environment where everybody focuses on their specific tasks and goals,
they can also fully rely on the others to fulfill their part – Regional
Directors drive market growth, Broker/Owners lead their group and Sales
Associates provide top notch services to end-customers who rely on
professional guidance in every real estate decision.
Always Open for Everyone
The Regional Owners and Directors guide their Broker/Owners – the
backbone of the global growth – in supporting and motivating their Sales
Associates. The Broker/Owners provide opportunities and business
planning and in turn, Sales Associates concentrate on relaying those
maximum services to their end customers.
In business for yourself, but not by yourself
At RE/MAX you run your business independently, but you are never
alone in daily operations or in long-term business planning. You are
always backed by RE/MAX’s strong network in Europe, benefiting from
support in training, referrals, marketing, technology and
administration. This enables you to reach your full potential by
concentrating on what you do best.
Your Effort, Your Reward
When selling property, you also want to keep the maximum gain
possible and not give up a large part of your commission. With RE/MAX
you only pay a management fee and a share of monthly office overhead,
while keeping the maximum commission for yourself and receiving the
numerous benefits of RE/MAX programs and services. All of them are
designed to enable you to reap the maximum reward for your efforts.
Your Plans, Your Goals
Whether a Broker/Owner or Sales Associate, at RE/MAX you create your
own business plans and set your own targets and income goals. This
enables you to do business at any level you desire and work to the best
of your ability. You do not depend on top-down approval and a manager
will not control how many properties you handle. On the contrary, RE/MAX
will respond with support to your innovative ideas and this will lead
to increased productivity.
Get Personal with Your Own Ideas
As a RE/MAX Associate, you are free to be creative with unlimited
promotions and advertising to determine how to best invest in your
individual business set up. So be innovative – RE/MAX Sales Associates
are groundbreakers! Besides embracing personal promotion with
attention-grabbing methods, they accommodate educational programs to fit
their specific needs and adapt technology to best support the selling
of real estate.
You Sell, You Choose
With RE/MAX you don’t have to hassle with keeping shared equipment
running, staff payroll, brokerage bills or developing marketing systems
tailored to your business. The RE/MAX system lets you focus on selling
real estate, and even gives you the flexibility to choose your favourite
listings and personal sales specialities. Residential, commercial,
apartments, houses, luxury homes, land, relocations, rentals... you
decide in which area you will succeed to best serve your customers’
At RE/MAX your success has no limits but your own ability,
determination and hard work. There are absolutely no restrictions and
you have the freedom to develop your full business potential. Becoming a
successful entrepreneur not only earns you respect from your industry
peers, it also generates the intense internal pride that comes from
being independent and making it your own way! Join the RE/MAX family in
Superior Corporate Principles
The RE/MAX Difference – a Culture of Professionalism
Revolutionizing the world is easy with RE/MAX. This is what sets
RE/MAX apart from the rest: revolutionizing the way real estate
transactions are conducted in Europe.
Broker/Owners provide maximum support to their Sales Associates who
in turn provide professional and reliable service to their end customers
taking a major step in life: buying, selling or renting a property.
The RE/MAX network is extensive, as are the resources we provide to
let you connect to your RE/MAX fellow Sales Associates. Cooperation is
an integral part of our RE/MAX concept.
Through this “Culture of Professionalism” RE/MAX Associates
distinguish themselves – this is the RE/MAX difference.
Code of Ethics
The RE/MAX Code of Ethics outlines the professional conduct expected
of all RE/MAX Broker/Owners and Sales Associates. The Code of Ethics –
unique in the industry – insists on honesty, fairness, accountability
and unprecedented standards. Its common quest is one for highest